A few weeks ago little old Betaville and an old stock market contact had been pondering on the possibility of Mike Ashley snapping up a stake in ailing sportswear brand Puma.
So, maverick Mike Ashley is looking to engineer a merger of Boohoo with rival online fashion retailer Asos.
Punchy stuff from Mike Ashley.
N Brown Group, the Aim-listed online retailer, is set to be taken private by the Alliance family for £191 million.